{"id":1259,"date":"2010-08-30T04:32:01","date_gmt":"2010-08-30T10:32:01","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=1259"},"modified":"2010-08-28T05:00:01","modified_gmt":"2010-08-28T11:00:01","slug":"to-market-or-not-to-market-the-double-edged-sword-of-self-promotion","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/","title":{"rendered":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion"},"content":{"rendered":"<ul>\n<li>Thanks to Fabienne Fredrickson and her newsletter, <a title=\"Client Attraction, by Fabienne Fredrickson\" href=\"http:\/\/www.clientattraction.com\/\" target=\"_blank\"><em>Client Attraction<\/em><\/a>, for this article.<\/li>\n<li>Authors, To be successful in our careers we must be constantly promoting.<\/li>\n<li>The Bestselling Authors Success mindset starts with educating yourself with experts at your side, experts like Fabienne.<\/li>\n<\/ul>\n<p><span style=\"color: #000099;\"><strong><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1261\" style=\"margin: 6px;\" title=\"clip_091109-2\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg\" alt=\"clip_091109-2\" width=\"153\" height=\"152\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg 153w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2-300x300.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2-160x160.jpg 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2-520x520.jpg 520w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2-720x720.jpg 720w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/><\/a>Have you ever felt strange about marketing your services for fear  of people thinking you weren&#8217;t successful enough<\/strong><\/span> or good enough at what you do? I was reading a transcript  of marketer  Dan Kennedy&#8217;s Coaching and Consulting Business Boot Camp this past  week  at the beach and I came across a section about the fine line between  the  need for marketing and not wanting to look like you NEED business.<!--more--><\/p>\n<p><span style=\"color: #000099;\"> <strong>It struck a cord with me because I remember being stumped a few  years ago,<\/strong><\/span> when a photographer I met at a  networking function asked me, &#8220;So, if  you&#8217;re such a marketing expert and  you help people attract all the  clients they need, what are you doing here at a  networking group each  week?&#8221; I didn&#8217;t know what to say at first. Never had  it been posed to  me that way.<\/p>\n<p><span style=\"color: #000099;\"><strong>But then I started thinking about it all and I realized that I  always have clients, because I&#8217;m always marketing.<\/strong><\/span> I feel comfortable knowing that marketing is part of my  business, a  large part of it. It doesn&#8217;t matter what you DO for a living, your   primary job is marketing and your &#8220;skill&#8221; is whatever else you do to   get paid by clients.<\/p>\n<p><span style=\"color: #000099;\"><strong>So, if you&#8217;re a consultant, you&#8217;re not really a consultant, you&#8217;re  a marketer who consults.<\/strong><\/span> If you&#8217;re an interior designer, you&#8217;re not really an  interior  designer, you&#8217;re a marketer who happens to help clients decorate their   homes. And so on and so forth.<\/p>\n<p><span style=\"color: #000099;\"><strong>Until a client of mine really GETS that, they always put marketing  on the back burner,<\/strong><\/span> and as a result of not making  marketing a priority in the past,  they&#8217;ve gotten lackluster, mediocre results.  But when they realize that  their MAIN job is marketing, then they just accept  that that&#8217;s what  you do and start to do it well. Alternatively, they can just  go back to  the corporate world and get a paycheck again while having someone  else  breathe down their neck. (Yuck!)<\/p>\n<p><span style=\"color: #000099;\"><strong>But I think the fine line we talked about between looking successful  enough not to market and needing to market<\/strong><\/span> is really about CHASING clients. It&#8217;s like anything in life: if someone  is TOO  eager about something, you start questioning their motives.  Here&#8217;s the line I  read in that seminar transcript:<\/p>\n<p><span style=\"color: #000099;\"><strong>The Ultimate Incongruity:<\/strong><\/span> &#8220;If you&#8217;re so good, why are you so available?&#8230;let alone chasing  business???&#8221;<\/p>\n<p><span style=\"color: #000099;\"><strong>The first key is that you never CHASE business.<\/strong><\/span> It&#8217;s just too cheesy and it doesn&#8217;t make people want to work with you.  If you  seem like you need them more than they need you, then you&#8217;re in  trouble.<\/p>\n<p><span style=\"color: #000099;\"><strong>However, if you follow the Client Attraction System or are a client  of mine, you know that it&#8217;s about creating VALUE,<\/strong><\/span> trust, believability, and credibility over the long haul.  It&#8217;s about  establishing yourself as a problem solver to your ideal clients and   their biggest problems. It&#8217;s about creating a RELATIONSHIP so that  clients  naturally come to YOU and no one else, WHEN they&#8217;re ready. It&#8217;s  never about  chasing clients or strong-arming them to sign up with you.  Here&#8217;s the formula:<\/p>\n<p><strong>Value plus Trust over Time.<\/strong><\/p>\n<p><strong><\/strong>(As  a side note, that photographer who  almost stumped me with her question ended up  being one of my favorite  clients of all time, a RAVING fan and a consistent  referral source of  new clients to my practice. She&#8217;s also become one of the  best and most  diligent marketers I&#8217;ve seen, and she markets consistently, not  just  when she needs clients. <span style=\"color: #000099;\"><strong>She GOT it.)<a href=\"http:\/\/www.clientattraction.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1266\" style=\"margin: 6px;\" title=\"Fabienne Fredrickson\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/Picture-21.png\" alt=\"Fabienne Fredrickson\" width=\"240\" height=\"374\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/Picture-21.png 400w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/Picture-21-192x300.png 192w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/strong><\/span><\/p>\n<p><strong>Your Client Attraction Assignment:<\/strong><\/p>\n<p><strong><\/strong><span style=\"color: #000099;\"><strong>So, now that we&#8217;ve gotten away from any semblance of you chasing  business and looking too eager,<\/strong><\/span> what  would you say if someone asked YOU that Ultimate Incongruity question?<\/p>\n<p>Here&#8217;s what I say:<\/p>\n<div>\n<ul type=\"disc\">\n<li> &#8220;I market consistently because I know that if you       don&#8217;t market  consistently, you don&#8217;t always have clients. Even when I have       a  waiting list of people waiting to work with me, I still don&#8217;t stop        marketing. I&#8217;d be foolish to do that.&#8221;<\/li>\n<li> &#8220;Two clients recently graduated, so I have       openings for just two new clients.&#8221;<\/li>\n<li> &#8220;I have decided to take on more clients because&#8230;(tell       the truth).&#8221;<\/li>\n<\/ul>\n<\/div>\n<p><span><span style=\"color: #000099;\"><strong>Oh and by the way, always tell the truth. <\/strong><\/span>That&#8217;s  what authentic marketing is about. That&#8217;s how being a  marketer with  integrity makes you stand out in the marketplace. Anything else  would  be sleazy and that&#8217;s not Client Attractive.<\/span><\/p>\n<p><span><span style=\"color: #000099;\"><strong>OK, it&#8217;s clear that you HAVE to market, but what if you don&#8217;t know  where to begin or what to do first?<\/strong><\/span> Get  yourself the complete Client Attraction Home Study System<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.clientattraction.com\/images\/clip_image001_0007.jpg\" alt=\"TM\" width=\"16\" height=\"16\" \/>.  It&#8217;s everything you need  to know to create a marketing message that  will appeal to the best clients for  you. You&#8217;ll discover how to  decipher what makes your business remarkable, how  to create Raving Fans  so you get clients to call YOU, and lots of other crucial  techniques  to help you fill your practice quickly, including how to put  together a  simple marketing plan that gets you clients and then putting it on   autopilot so you can have fun again. The Client Attraction Home Study  System\u2122  avoids all the unnecessary stuff and instead gives you the most  important  things to do to find your niche, get out there in a big way,  set up simple,  solid systems, so you consistently fill your pipeline  and continually get new  clients. <span style=\"color: #000099;\"><strong>It&#8217;s all step-by-step, not a big mishmash of things. <\/strong><\/span>So,  you do step one of the system, and when you&#8217;re done with  that, you  move on to step two, and so on. So easy. All the tools, scripts,   templates, and examples are handed to you on a silver platter. You can  get it  at  <a href=\"http:\/\/www.theclientattractionsystem.com\/\" target=\"_blank\">www.theclientattractionsystem.com<\/a>.<\/span><\/p>\n<p>2010 Client Attraction LLC. All Rights Reserved.<\/p>\n<p><em>Fabienne Fredrickson, The Client Attraction Mentor, is founder of the                               Client Attraction System<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.clientattraction.com\/images\/tm_image.jpg\" alt=\"TM\" width=\"16\" height=\"16\" \/> , the proven step-by-step program that shows you exactly how to attract                               more clients, in record time&#8230;guaranteed. To get your F.R.E.E. Audio CD                               by mail and receive her weekly marketing &amp; success mindset articles                               on attracting more high-paying clients and dramatically increasing your                               in.come, visit <a href=\"http:\/\/www.clientattraction.com\/\" target=\"_blank\">www.clientattraction.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to Fabienne Fredrickson and her newsletter, Client Attraction, for this article. Authors, To be successful in our careers we must be constantly promoting. The Bestselling Authors Success mindset starts with educating yourself with experts at your side.<\/p>\n","protected":false},"author":4,"featured_media":1261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[349,348],"class_list":["post-1259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-promotion","tag-book-promotions","tag-fabienne-fredrickson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"Thanks to Fabienne Fredrickson and her newsletter, Client Attraction, for this article. Authors, To be successful in our careers we must be constantly promoting. The Bestselling Authors Success mindset starts with educating yourself with experts at your side.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-30T10:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"153\" \/>\n\t<meta property=\"og:image:height\" content=\"152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Barany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bethbarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Barany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/\"},\"author\":{\"name\":\"Beth Barany\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/9716e70facf67ac5be22883cfdbc684b\"},\"headline\":\"To Market or Not To Market: The Double-Edged Sword of Self-Promotion\",\"datePublished\":\"2010-08-30T10:32:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/\"},\"wordCount\":1110,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/clip_091109-2.jpg\",\"keywords\":[\"book promotions\",\"Fabienne Fredrickson\"],\"articleSection\":[\"Book Promotion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/\",\"name\":\"To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/clip_091109-2.jpg\",\"datePublished\":\"2010-08-30T10:32:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/clip_091109-2.jpg\",\"contentUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/clip_091109-2.jpg\",\"width\":153,\"height\":152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/30\\\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To Market or Not To Market: The Double-Edged Sword of Self-Promotion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/\",\"name\":\"Writer's Fun Zone\",\"description\":\"where we go to the edge to play and become better writers\",\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\",\"name\":\"Beth Barany Productions\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cropped-cropped-WFZ_BANNER_DRAFT_NEW_mock_1C_w_edits.jpeg\",\"contentUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cropped-cropped-WFZ_BANNER_DRAFT_NEW_mock_1C_w_edits.jpeg\",\"width\":1024,\"height\":246,\"caption\":\"Beth Barany Productions\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bethbarany\\\/\",\"https:\\\/\\\/x.com\\\/BethBarany\",\"http:\\\/\\\/www.linkedin.com\\\/in\\\/bethbarany\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BethBarany\",\"https:\\\/\\\/www.instagram.com\\\/bethbarany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/9716e70facf67ac5be22883cfdbc684b\",\"name\":\"Beth Barany\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g\",\"caption\":\"Beth Barany\"},\"sameAs\":[\"http:\\\/\\\/bethbarany.com\\\/\",\"https:\\\/\\\/x.com\\\/bethbarany\"],\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/author\\\/beth-barany\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/","og_locale":"en_US","og_type":"article","og_title":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone","og_description":"Thanks to Fabienne Fredrickson and her newsletter, Client Attraction, for this article. Authors, To be successful in our careers we must be constantly promoting. The Bestselling Authors Success mindset starts with educating yourself with experts at your side.","og_url":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/","og_site_name":"Writer&#039;s Fun Zone","article_publisher":"https:\/\/www.facebook.com\/bethbarany\/","article_published_time":"2010-08-30T10:32:01+00:00","og_image":[{"width":153,"height":152,"url":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg","type":"image\/jpeg"}],"author":"Beth Barany","twitter_card":"summary_large_image","twitter_creator":"@bethbarany","twitter_site":"@BethBarany","twitter_misc":{"Written by":"Beth Barany","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#article","isPartOf":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/"},"author":{"name":"Beth Barany","@id":"https:\/\/writersfunzone.com\/blog\/#\/schema\/person\/9716e70facf67ac5be22883cfdbc684b"},"headline":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion","datePublished":"2010-08-30T10:32:01+00:00","mainEntityOfPage":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/"},"wordCount":1110,"commentCount":1,"publisher":{"@id":"https:\/\/writersfunzone.com\/blog\/#organization"},"image":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg","keywords":["book promotions","Fabienne Fredrickson"],"articleSection":["Book Promotion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/","url":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/","name":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion &#183; Writer&#039;s Fun Zone","isPartOf":{"@id":"https:\/\/writersfunzone.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#primaryimage"},"image":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg","datePublished":"2010-08-30T10:32:01+00:00","breadcrumb":{"@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#primaryimage","url":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg","contentUrl":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/08\/clip_091109-2.jpg","width":153,"height":152},{"@type":"BreadcrumbList","@id":"https:\/\/writersfunzone.com\/blog\/2010\/08\/30\/to-market-or-not-to-market-the-double-edged-sword-of-self-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/writersfunzone.com\/blog\/"},{"@type":"ListItem","position":2,"name":"To Market or Not To Market: The Double-Edged Sword of Self-Promotion"}]},{"@type":"WebSite","@id":"https:\/\/writersfunzone.com\/blog\/#website","url":"https:\/\/writersfunzone.com\/blog\/","name":"Writer's Fun Zone","description":"where we go to the edge to play and become better writers","publisher":{"@id":"https:\/\/writersfunzone.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/writersfunzone.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/writersfunzone.com\/blog\/#organization","name":"Beth Barany Productions","url":"https:\/\/writersfunzone.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/writersfunzone.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/05\/cropped-cropped-WFZ_BANNER_DRAFT_NEW_mock_1C_w_edits.jpeg","contentUrl":"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/05\/cropped-cropped-WFZ_BANNER_DRAFT_NEW_mock_1C_w_edits.jpeg","width":1024,"height":246,"caption":"Beth Barany Productions"},"image":{"@id":"https:\/\/writersfunzone.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bethbarany\/","https:\/\/x.com\/BethBarany","http:\/\/www.linkedin.com\/in\/bethbarany\/","https:\/\/www.youtube.com\/c\/BethBarany","https:\/\/www.instagram.com\/bethbarany\/"]},{"@type":"Person","@id":"https:\/\/writersfunzone.com\/blog\/#\/schema\/person\/9716e70facf67ac5be22883cfdbc684b","name":"Beth Barany","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fb0bef9fd3da8d545d88eab8bead7ebb0c95120246ccc8674f6112cd945a6b8?s=96&d=identicon&r=g","caption":"Beth Barany"},"sameAs":["http:\/\/bethbarany.com\/","https:\/\/x.com\/bethbarany"],"url":"https:\/\/writersfunzone.com\/blog\/author\/beth-barany\/"}]}},"_links":{"self":[{"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":0,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/media\/1261"}],"wp:attachment":[{"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writersfunzone.com\/blog\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}