{"id":12090,"date":"2015-02-06T01:00:14","date_gmt":"2015-02-06T09:00:14","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=12090"},"modified":"2015-02-06T01:00:14","modified_gmt":"2015-02-06T09:00:14","slug":"medium-new-writing-tool-authors-scott-lorenz-westwind-communications","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2015\/02\/06\/medium-new-writing-tool-authors-scott-lorenz-westwind-communications\/","title":{"rendered":"Medium- A New Writing Tool For Authors By Scott Lorenz  Westwind Communications"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001.jpg\" target=\"_blank\" rel=\"http:\/\/www.book-marketing-expert.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11786\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001-300x300.jpg\" alt=\"image001\" width=\"200\" height=\"200\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001-300x300.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001-160x160.jpg 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001-520x520.jpg 520w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001-720x720.jpg 720w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/11\/image001.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Let\u2019s\u00a0welcome\u00a0back\u00a0Scott Lorenz, book publicist and president of Westwind Communications, as he shares with us \u201cMedium- A New Writing Tool For Authors.\u201d\u00a0<em>Enjoy!<\/em><\/p>\n<p>***<\/p>\n<p><strong>Walter Isaacson uses it. <\/strong>NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it?<\/p>\n<p>It\u2019s a new site for authors called MEDIUM.<\/p>\n<p><strong>It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012.<\/strong> On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as \u201cCreative Writing\u201d \u201cOn Publishing\u201d and \u201cOnline Marketing.\u201d <a href=\"https:\/\/medium.com\/about\/writing-in-medium-df8eac9f4a5e\" target=\"_blank\">https:\/\/medium.com\/about\/writing-in-medium-df8eac9f4a5e<\/a><\/p>\n<p>The thought behind the interworking of Medium according to the founders, was to provide a place where the authors could write a post longer than 140 characters\u2014Medium length content. Medium provides the \u201cwhat you see is what you get\u201d experience to provide the right amount of formatting. According to the website, you cannot change fonts, font color, font size. You can\u2019t insert tables or use strikethrough or even underline. Here\u2019s what you can do: bold, italics, subheads (two levels), links, lists, and block quotes. Anil Dash, cofounder of @thinkup and @activateinc said, \u201cIt\u2019s true: Medium has the best web-based editor I\u2019ve ever seen. And I\u2019ve seen them all.\u201d<\/p>\n<p><strong>According to the media experts at Medium, \u201cNotes are one of the best parts of Medium and useful for lots of things: They help improve writing.<\/strong> They add valuable supplementary information. They incorporate new viewpoints. They give meaningful feedback to those who write things. And they let people connect over ideas.\u201d Excerpt examples of a note edit:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12091 size-medium\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2015\/02\/social-300x107.png\" alt=\"social\" width=\"300\" height=\"107\" \/><\/p>\n<p>The collaboration of ideas among others and readers is another main idea of Medium. In an interview with Charlie Rose, Steve Job\u2019s biographer Walter Isaacson said,\u201d My book was formed by being posted and allowing people to make edits.\u201d<\/p>\n<p><strong>\u201cWhile I was writing <em>The Innovators<\/em> I posted the chapter about software and received many ideas from people within the technology field.<\/strong> I like that there is a way to collaborate with books online, where the author is the curator and others could contribute their edits. In the end we would split the royalties,\u201d said Isacson.\u00a0 Isaacson is the bestselling author of the biographies of Benjamin Franklin and Albert Einstein and most recently Steve Jobs.<\/p>\n<p>David Carr, Journalist for the New York Times spoke about his experience while using Medium and said, \u201cThe writing tool is intuitive enough to seem psychic. Just when you search for some function, it pops up out of the background. Medium\u2019s most important feature may be all the stuff it leaves out, including endless options for sizing text or positioning pictures.\u201d<\/p>\n<p><strong>Evan Williams, co-founder of Medium said, \u201cOur goal is to make Medium the best platform possible for everyone to share great ideas or stories.<\/strong> This should certainly include those whose profession is doing so.\u201d<\/p>\n<p><strong>The Bottom Line:<\/strong> MEDIUM, a site for serious collaboration and the verification of facts. Tap into the brainpower of MEDIUM, and allow others to comment on your not yet published work. It&#8217;s the perfect way to crowd source, fact check, and edit your work all while gaining insight from some of the best minds on any given topic.<\/p>\n<p>***<\/p>\n<p><a href=\"http:\/\/www.book-marketing-expert.com\" target=\"_blank\"><strong>About Book Publicist Scott Lorenz<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/02\/scottlorenz.jpg\" target=\"_blank\" rel=\"http:\/\/www.book-marketing-expert.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10009\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/02\/scottlorenz.jpg\" alt=\"Scott Lorenz\" width=\"150\" height=\"216\" \/><\/a>Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it&#8217;s their first book or their 15th book. He&#8217;s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX &amp; Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman&#8217;s World, &amp; Howard Stern to name a few.<\/p>\n<p>Learn more about Westwind Communications\u2019 <a href=\"http:\/\/www.book-marketing-expert.com\/\" target=\"_blank\">book marketing<\/a> approach at <a href=\"http:\/\/www.Book-Marketing-Expert.com\" target=\"_blank\">http:\/\/www.Book-Marketing-Expert.com<\/a> \u00a0\u00a0or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter <a href=\"https:\/\/twitter.com\/aBookPublicist\" target=\"_blank\">@aBookPublicist<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it?<\/p>\n","protected":false},"author":4,"featured_media":11786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[231,1594,347,17,2287],"class_list":["post-12090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-authors","tag-scott-lorenz","tag-writers-fun-zone","tag-writers","tag-writing-tool"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medium- A New Writing Tool For Authors By Scott Lorenz Westwind Communications &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"Let\u2019s welcome back Scott Lorenz, book publicist and president of Westwind Communications, as 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