{"id":1197,"date":"2010-08-04T06:33:44","date_gmt":"2010-08-04T12:33:44","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=1197"},"modified":"2010-09-08T10:10:59","modified_gmt":"2010-09-08T16:10:59","slug":"marketing-and-sales-for-authors-bestseller-anyone","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2010\/08\/04\/marketing-and-sales-for-authors-bestseller-anyone\/","title":{"rendered":"Marketing and Sales for Authors (Bestseller, anyone?!)"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1148\" style=\"border: 1px solid black; margin: 6px;\" title=\"widget-profile-pic-bb\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1.jpg\" alt=\"widget-profile-pic-bb\" width=\"135\" height=\"135\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1.jpg 135w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1-300x300.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1-160x160.jpg 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1-520x520.jpg 520w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1-720x720.jpg 720w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><\/a><\/p>\n<p>Just writing the title of this post made me cringe.<\/p>\n<p>Yet&#8230;<\/p>\n<p>Marketing and sales is the lifeblood of an author. Isn&#8217;t it?<\/p>\n<p>Most authors think that it&#8217;s just enough to write the d**m book, and make it the best they can &#8212; marketing and sales be d**mned. Or maybe they know they can move 2,000 books, but not the 10,000 in 2 weeks that will guarantee them a spot on the bestsellers list. (Um, there are no guarantees about that place on the bestsellers list. Go <a title=\"From Book to Bestseller: What it Takes to Crack the List (and why you might not want to)\" href=\"https:\/\/writersfunzone.com\/blog\/2010\/02\/18\/from-book-to-bestseller-what-it-takes-to-crack-the-list-and-why-you-might-not-want-to\/\" target=\"_self\">here for what it takes to really crack the bestsellers list<\/a>.) Or maybe the thought of marketing and selling their books makes them run fast and far in the opposite direction.<!--more--><\/p>\n<p>I hear you.<\/p>\n<p>Marketing and selling your book can be fun, actually, if you focus on what&#8217;s fun for YOU about getting the word out about your book, so the good news can go viral.<\/p>\n<p>If you just make sure your message is crystal clear, make it easy to forward your message, make it easy for people to buy your book, and take specific actions that generate enthusiasm for YOU, then you have a shot at the bestsellers list.<\/p>\n<p>Want to learn more? Then come to my upcoming complimentary lecture on <span><a title=\"Sell Books With Social Networking: How to Be A Bestselling Author\" href=\"http:\/\/www.meetup.com\/Bestselling-Author-Network\/calendar\/14125305\/\" target=\"_blank\">Sell Books With Social Networking: How to Be A Bestselling Author<\/a> Thursday, August 5 in Oakland, CA at <a title=\"Sell Books With Social Networking: How to Be A Bestselling Author\" href=\"http:\/\/www.meetup.com\/Bestselling-Author-Network\/calendar\/14125305\/\" target=\"_blank\">TechLiminal<\/a>.<\/span><\/p>\n<p><span>Or check out these articles:<\/span><\/p>\n<ul>\n<li><span>Posts on <a title=\"Book marketing posts on Writer's Fun Zone\" href=\"https:\/\/writersfunzone.com\/blog\/category\/book-marketing\/\" target=\"_self\">Book Marketing<\/a><\/span><\/li>\n<li><span>Posts on <a title=\"Posts on book promotions at the Writer's Fun Zone\" href=\"https:\/\/writersfunzone.com\/blog\/category\/book-promotion\/\" target=\"_self\">Book Promotions<\/a><\/span><\/li>\n<\/ul>\n<p>And some sites on book marketing:<\/p>\n<ul>\n<li>Roger C. Parker&#8217;s <a title=\"Roger C. Parker's Published &amp; Profitable\" href=\"http:\/\/blog.publishedandprofitable.com\/\" target=\"_blank\"><em>Published &amp; Profitable<\/em><\/a><\/li>\n<li><span style=\"font-size: 12px; font-family: Arial;\">Dana Lynn Smith&#8217;s, <\/span><a title=\"The Savvy Book Marketer\" href=\"http:\/\/bookmarketingmaven.typepad.com\/\" target=\"_blank\"><em>The Savvy Book Marketer<\/em><\/a><\/li>\n<\/ul>\n<p>How do you really feel about book marketing? Is it a necessary evil for you? Or, have you come to terms with it?<\/p>\n<p>I honestly am still integrating the best way to rock-n-roll with my marketing and sales, and am determined to make marketing and sales work for the creative soul I am!<\/p>\n<p>Join me on this adventure! I have every confidence that I can have all my books do well in the marketplace. (Secret handshake: Persistence pays!)<\/p>\n<p>c. 2010 Beth Barany<\/p>\n<p>Beth Barany is the editor of the best-selling anthology of stories by UC    Berkeley alumni, the bestseller, <a title=\"When I Was There: Life At Berkeley, 1960-2010\" href=\"http:\/\/www.amazon.com\/When-Was-There-Berkeley-1960-2010\/dp\/057805616X\/\" target=\"_blank\"><em>When I Was There: Life at Berkeley 1960-2010<\/em><\/a>.    Beth works with clients in the US, Canada, and Europe, and gives talk    nationally and internationally. She also writes young adult fantasy novels.    Beth can be contacted through her site: <a href=\"http:\/\/www.bethbarany.com\/\" target=\"_blank\">http:\/\/www.bethbarany.com<\/a>, and through    her blog, full off resources, <a href=\"..\/..\/blog\" target=\"_blank\">https:\/\/writersfunzone.com\/blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just writing the title of this post made me cringe. Yet&#8230; Marketing and sales is the lifeblood of an author. Isn&#8217;t it? Most authors think that it&#8217;s just enough to write the d**m book, and make it the best they can &#8212; marketing and sales be d**mned. Or maybe they know they can move 2,000 books, but not the 10,000 in 2 weeks that will guarantee them&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183],"tags":[277,115,116],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","tag-bestseller","tag-marketing","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and Sales for Authors (Bestseller, anyone?!) &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2010\/08\/04\/marketing-and-sales-for-authors-bestseller-anyone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Sales for Authors (Bestseller, anyone?!) &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"Just writing the title of this post made me cringe. Yet... Marketing and sales is the lifeblood of an author. Isn&#039;t it? Most authors think that it&#039;s just enough to write the d**m book, and make it the best they can -- marketing and sales be d**mned. Or maybe they know they can move 2,000 books, but not the 10,000 in 2 weeks that will guarantee them...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2010\/08\/04\/marketing-and-sales-for-authors-bestseller-anyone\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-04T12:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-09-08T16:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/07\/widget-profile-pic-bb1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"135\" \/>\n\t<meta property=\"og:image:height\" content=\"135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Barany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bethbarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Barany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/\"},\"author\":{\"name\":\"Beth Barany\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/9716e70facf67ac5be22883cfdbc684b\"},\"headline\":\"Marketing and Sales for Authors (Bestseller, anyone?!)\",\"datePublished\":\"2010-08-04T12:33:44+00:00\",\"dateModified\":\"2010-09-08T16:10:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/\"},\"wordCount\":420,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/07\\\/widget-profile-pic-bb1.jpg\",\"keywords\":[\"bestseller\",\"marketing\",\"sales\"],\"articleSection\":[\"book marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2010\\\/08\\\/04\\\/marketing-and-sales-for-authors-bestseller-anyone\\\/\",\"name\":\"Marketing and Sales for Authors (Bestseller, anyone?!) &#183; 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