{"id":11095,"date":"2014-08-14T16:28:46","date_gmt":"2014-08-14T23:28:46","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=11095"},"modified":"2016-09-07T09:23:59","modified_gmt":"2016-09-07T16:23:59","slug":"so-you-want-to-run-a-virtual-book-tour","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2014\/08\/14\/so-you-want-to-run-a-virtual-book-tour\/","title":{"rendered":"So You Want to Run a Virtual Book Tour"},"content":{"rendered":"<p>Lots of authors I talk to wonder if a blog tour or virtual book tour is right for them. They wonder if they should run their own tour, or hire someone. They wonder if it&#8217;s even worth it to run a virtual book\u00a0tour. While I can&#8217;t make those\u00a0decisions for you, I can help you think through the criteria and share resources.<\/p>\n<h2>Resources on Virtual Book Tours (Blog Tours)<\/h2>\n<p>First, read up on virtual book tours.<\/p>\n<p>Here&#8217;s some places to start:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Link to my how-to article on blog tours:<\/strong>\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/12\/24\/how-to-run-a-blog-tour-by-beth-barany\/\" target=\"_blank\">http:\/\/www.<wbr><\/wbr>writersfunzone.com\/blog\/2012\/<wbr><\/wbr>12\/24\/how-to-run-a-blog-tour-<wbr><\/wbr>by-beth-barany\/<\/a><\/p>\n<div style=\"color: #222222; padding-left: 30px;\"><strong><a href=\"https:\/\/www.udemy.com\/how-to-run-a-successful-blog-tour-for-authors\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-7859\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/02\/Blog-Tour-Course-Banner-Name-300x168.jpg\" alt=\"Blog-Tour-Course-Banner-Name\" width=\"300\" height=\"168\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/02\/Blog-Tour-Course-Banner-Name-300x168.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/02\/Blog-Tour-Course-Banner-Name-1024x576.jpg 1024w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/02\/Blog-Tour-Course-Banner-Name.jpg 1133w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Course on how to run a successful blog tour: the first 3 videos are free:\u00a0<a href=\"http:\/\/school.bethbarany.com\/courses\/how-to-run-a-successful-blog-tour-for-novelists\" target=\"_blank\">http:\/\/school.bethbarany.com\/courses\/how-to-run-a-successful-blog-tour-for-novelists<\/a><\/strong><\/div>\n<div style=\"color: #222222; padding-left: 30px;\"><\/div>\n<div style=\"color: #222222; padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11108\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/08\/Screenshot-2014-08-15-16.21.03.png\" alt=\"orange-swirl\" width=\"91\" height=\"72\" \/><\/div>\n<div style=\"color: #222222; padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11104\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/08\/soundcloud-image-logo.jpg\" alt=\"soundcloud-image-logo\" width=\"290\" height=\"85\" \/><\/div>\n<div style=\"color: #222222; padding-left: 30px;\"><strong>2 Interviews on Soundcloud on virtual book tours and guest blogging:<\/strong><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/162328733&amp;color=f80090&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"color: #222222; padding-left: 60px;\">1.\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/soundcloud.com\/beth-barany-1\/blogging-and-blog-tours-for-novelists-interview-with-beth-barany-by-mark-malatesta?in=beth-barany-1\/sets\/book-promotions-for-novelists\" target=\"_blank\">https:\/\/soundcloud.com\/<wbr><\/wbr>beth-barany-1\/blogging-and-<wbr><\/wbr>blog-tours-for-novelists-<wbr><\/wbr>interview-with-beth-barany-by-<wbr><\/wbr>mark-malatesta?in=beth-barany-<wbr><\/wbr>1\/sets\/book-promotions-for-<wbr><\/wbr>novelists<\/a><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/162330675&amp;color=f80090&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"color: #222222; padding-left: 60px;\">2.\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/soundcloud.com\/beth-barany-1\/interview-with-beth-barany-and-dvorah-lansky-about-virtual-blog-tours-book-promotion?in=beth-barany-1\/sets\/book-promotions-for-novelists\" target=\"_blank\">https:\/\/soundcloud.com\/<wbr><\/wbr>beth-barany-1\/interview-with-<wbr><\/wbr>beth-barany-and-dvorah-lansky-<wbr><\/wbr>about-virtual-blog-tours-book-<wbr><\/wbr>promotion?in=beth-barany-1\/<wbr><\/wbr>sets\/book-promotions-for-<wbr><\/wbr>novelists<\/a><\/div>\n<div style=\"color: #222222; padding-left: 60px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11108\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2014\/08\/Screenshot-2014-08-15-16.21.03.png\" alt=\"orange-swirl\" width=\"91\" height=\"72\" \/><\/div>\n<h2>Criteria for Deciding Whether or Not to Do a Virtual Book (or Blog)\u00a0Tour<\/h2>\n<h3>Step 1: Know your purpose for doing a blog tour.<\/h3>\n<p style=\"padding-left: 30px;\"><em><strong>Do you want sales?<\/strong> <\/em>Blog tours aren&#8217;t the best for that unless you already have a large following.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>Do you want visibility?<\/strong><\/em> Blog tours are a good way to find new readers, get new followers, and get reviews.<\/p>\n<h3>Step 2: Clarify your budget and time availability.<\/h3>\n<p>You know best how much time and money you can set aside for a blog tour. Some considerations:<\/p>\n<ul>\n<li>If you have no time and some marketing funds, consider hiring someone knowledgeable to help you.<\/li>\n<li>If you have limited funds and more time, considering investing in learning how to run a tour yourself and go for it.<\/li>\n<li>If you have limited time and money, consider creating a short or informal blog tour.<\/li>\n<li>If you have an abundance of both time and money, then think big and\u00a0have a big blog tour!<\/li>\n<\/ul>\n<h3>Step 3: Take action.<\/h3>\n<p><em>What&#8217;s your next step?<\/em> Have you decided what to do? Do you still have questions? Ask them below!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots of authors I talk to wonder if a blog tour or virtual book tour is right for them. They wonder if they should run their own tour, or hire someone. They wonder if&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":7859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183,34],"tags":[970,1916],"class_list":["post-11095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-book-promotion","tag-blog-tour","tag-blog-tours"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So You Want to Run a Virtual Book Tour &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"Lots of authors I talk to wonder if a blog tour or virtual book tour is right for them. 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