{"id":1078,"date":"2010-05-23T01:01:10","date_gmt":"2010-05-23T07:01:10","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=1078"},"modified":"2010-05-23T01:10:44","modified_gmt":"2010-05-23T07:10:44","slug":"discover-your-book-promotions-style-by-copying-i-mean-following-the-masters%e2%80%a6","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2010\/05\/23\/discover-your-book-promotions-style-by-copying-i-mean-following-the-masters%e2%80%a6\/","title":{"rendered":"Discover Your Book Promotions Style by Copying, I mean, Following the Masters\u2026"},"content":{"rendered":"<div id=\"attachment_1081\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/Mary_Bly_Also_Known_As_Romance_Writer_Eloise_James.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081\" class=\"size-thumbnail wp-image-1081 \" style=\"margin: 6px;\" title=\"Mary_Bly_Also_Known_As_Romance_Writer_Eloise_James\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/Mary_Bly_Also_Known_As_Romance_Writer_Eloise_James-150x150.jpg\" alt=\"Mary_Bly_Also_Known_As_Romance_Writer_Eloise_James\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1081\" class=\"wp-caption-text\">Author, Eloisa James<\/p><\/div>\n<p>You may think that promoting your book is a pain-in-the-you-know-where, but actually, you may be trying to force a round peg into a square hole. And if you just mix your strengths with some of the best tools out there, you will be able to become more visible to your ideal readers, and ultimately, sell more books.<\/p>\n<p><!--more--><\/p>\n<p>When my book first came out (<a title=\"The Writer's Adventure Guide by Beth Barany\" href=\"http:\/\/www.writersadventureguide.com\" target=\"_blank\"><em>The Writer\u2019s Adventure Guide<\/em><\/a>, July 2009), I so didn\u2019t want to promote it in ways I thought we authors we\u2019re supposed to. I didn\u2019t send out any review copies, had no guest blogger interviews lined up, and couldn\u2019t conceive of doing a book signing.<\/p>\n<p>But then I realized that if I promoted my book using my strengths \u2013 teaching \u2013 I would feel comfortable. So teaching and speaking has become one of my main ways of promoting. In fact, I\u2019ve spoken at two writers conference, at many local RWA chapters, run monthly workshops, and speak all throughout the San Francisco Bay Area.<\/p>\n<p>Now, I realize that teaching and speaking is not what every author wants to do.<\/p>\n<p>Some the big question is: what are your strengths?<\/p>\n<p>Yes, writing is one of your strengths. Hmmm.<\/p>\n<p><strong>Writing as Your Promotions Strength<\/strong><\/p>\n<p>With your skill of writing, my dear shy writers, how can you get the word out about your book? Peruse this list and see if there is one activity that you can do at least once a week:<\/p>\n<ul>\n<li>\u00b7 <strong>Blogging<\/strong>, either for your blog or as a guest on others\u2019 blogs.<\/li>\n<\/ul>\n<p>If you don&#8217;t know where to begin, ask any writer you know for tips.<\/p>\n<ul>\n<li>\u00b7 <strong>Facebook<\/strong>: write snippets about your book, your writing process, or about your passions that relate to your book.\n<p><div id=\"attachment_1085\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/Anne_E.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1085\" class=\"size-thumbnail wp-image-1085 \" style=\"margin: 6px;\" title=\"Anne_E\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/Anne_E-150x150.jpg\" alt=\"Author, Anne Elizabeth\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1085\" class=\"wp-caption-text\">Author, Anne Elizabeth<\/p><\/div><\/li>\n<\/ul>\n<div id=\"attachment_1080\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/julia-quinn.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1080\" class=\"size-thumbnail wp-image-1080\" style=\"margin: 6px;\" title=\"julia-quinn\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2010\/05\/julia-quinn-150x150.jpg\" alt=\"julia-quinn\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1080\" class=\"wp-caption-text\">Author, Julia Quinn<\/p><\/div>\n<p>I recommend you follow the example of writers who have a big following, like Eloisa James, (her fan page: \u00a0\u00a0\u00a0 http:\/\/www.facebook.com\/EloisaJamesFans), Julia Quinn (fan page:\u00a0 <a href=\"http:\/\/www.facebook.com\/#!\/AuthorJuliaQuinn\" target=\"_blank\">http:\/\/www.facebook.com\/#!\/AuthorJuliaQuinn<\/a> ), and Anne Elizabeth (profile page: <a href=\"http:\/\/www.facebook.com\/profile.php?id=1715749243\">http:\/\/www.facebook.com\/profile.php?id=1715749243<\/a>).<\/p>\n<ul>\n<li>\u00b7 <strong>Twitter<\/strong>: see Facebook suggestions. For more help on how to use Twitter, you\u2019re welcome to visit my blog where I\u2019ve written copiously about how authors can use Twitter. (Go to blog: <a href=\"..\/..\/blog\">https:\/\/writersfunzone.com\/blog<\/a>, and search for Twitter.)<\/li>\n<\/ul>\n<ul>\n<li>\u00b7 <strong>Articles<\/strong>: While newspapers are in a decline, magazines actually are not. According to a Magazine Publishers of America ad in Wired magazine (May 2010), \u201cduring the twelve year life of Google, magazine readership has actually increased 11%.\u201d [More at: <a href=\"http:\/\/www.magazine.org\/NEWS\/magazines-the-power-of-print-campaign.aspx\" target=\"_blank\">http:\/\/www.magazine.org\/NEWS\/magazines-the-power-of-print-campaign.aspx<\/a>]<\/li>\n<\/ul>\n<ul>\n<li>\u00b7 <strong>Commenting on other people&#8217;s blogs<\/strong>: Even before your book comes out, you can use your writing to great advantage. Blogger and public relations specialist, Julia Schopick, shares tips on how to use commenting as an effective marketing tool in her post, &#8220;What makes a blog comment great??\u201d [<a href=\"http:\/\/www.webbasedpr.com\/2007\/12\/what-makes-a-bl.html\" target=\"_blank\">http:\/\/www.webbasedpr.com\/2007\/12\/what-makes-a-bl.html<\/a>]<\/li>\n<\/ul>\n<p><strong>Hobbies<\/strong><\/p>\n<p>What are your hobbies? Get with like-minded hobbyists and let them know you&#8217;re an author, too. Assess your other strengths besides writing, and pick one activity you can do weekly. For example, author, Rachael Herron (<em>How to Knit a Love Story<\/em>, Harper Collins, March 2010): While she indeed loves to Twitter (@yarnagogo), she is also an avid knitter. She visits knitter groups, bonds with the ladies there, and voila, brings new readers into her sphere.<\/p>\n<p><strong>Follow the Leader<\/strong><\/p>\n<p>When my sister was little, she followed my brother and me around, her older siblings. She wanted to be like us. When we played dress-up, she had to play too. When we played hide and side, she cried if we didn\u2019t include her. My sister learned to be a big girl from being around us. No, she didn\u2019t learn bullying from me. Okay, a little.<\/p>\n<p>We all learn by following those who know more than we do. Who can you follow in your genre that you admire? Copy them like when you were little. Don\u2019t be shy. That\u2019s how we humans learn.<\/p>\n<p>While you\u2019re copying, you may discover that you are organically growing your author platform. And by the way, a great resource for organically growing your platform is Christina Katz\u2019s book,<em> Get Known Before the Book Deal<\/em>. [Updated: a book review of Christina&#8217;s book <a href=\"https:\/\/writersfunzone.com\/blog\/2010\/05\/11\/get-known-before-the-book-deal-a-book-review\/\" target=\"_blank\">here<\/a>.]<\/p>\n<p>Another fun resource to follow is the literary agent, Nathan Bradsford\u2019s blog, and especially his weekly post (on Fridays) on \u201cThis Week in Publishing.\u201d Both informative and funny, Nathan has a way of making keeping in touch with the publishing industry a ball of fun. [<a href=\"http:\/\/blog.nathanbransford.com\/2010\/04\/this-week-in-publishing_23.html]\" target=\"_blank\">http:\/\/blog.nathanbransford.com\/2010\/04\/this-week-in-publishing_23.html]<\/a><\/p>\n<p><strong>Relationships, Oh My!<\/strong><\/p>\n<p>Promoting is actually just letting people know about you who didn\u2019t already. Just like you say \u201cHi!\u201d to the woman standing in front of you at the grocery checkout line, promoting your books is a way to extending that greeting to a legion of avid readers who are waiting to discover you, their next favorite author.<\/p>\n<p>c. 2010 Beth Barany<\/p>\n<p>First published in the May 2010 edition of <em>The Heart of the Bay<\/em>, the San Francisco Romance Writer&#8217;s of America newsletter, in the Promotion Posse column. The Promotion Posse is a monthly column spotlighting promotional strategies for authors, written by members of SFA-RWA with a knack for PR. You can find author and columnist, Beth Barany, raving about books, authors, and the ever-changing publishing and book marketing world at <a href=\"http:\/\/www.twitter.com\/bethbookcoach\">www.twitter.com\/bethbookcoach<\/a>, and on Facebook at <a href=\"http:\/\/www.facebook.com\/bethbarany\">http:\/\/www.facebook.com\/bethbarany<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may think that promoting your book is a pain-in-the-you-know-where, but actually, you may be trying to force a round peg into a square hole. And if you just mix your strengths with some of the best tools out there, you will be able to become more visible to your ideal readers, and ultimately, sell more books.<\/p>\n","protected":false},"author":4,"featured_media":1081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183,34],"tags":[232,305,35],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-book-promotion","tag-facebook","tag-promotion-posse","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Your Book Promotions Style by Copying, I mean, Following the Masters\u2026 &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2010\/05\/23\/discover-your-book-promotions-style-by-copying-i-mean-following-the-masters\u2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Your Book Promotions Style by Copying, I mean, Following the Masters\u2026 &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"You may think that promoting your book is a pain-in-the-you-know-where, but actually, you may be trying to force a round peg into a square hole. 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