{"id":13550,"date":"2015-09-13T16:18:45","date_gmt":"2015-09-13T23:18:45","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?page_id=13550"},"modified":"2016-08-11T16:55:58","modified_gmt":"2016-08-11T23:55:58","slug":"branding-marketing-for-genre-novelists-101","status":"publish","type":"page","link":"https:\/\/writersfunzone.com\/blog\/branding-marketing-for-genre-novelists-101\/","title":{"rendered":"Branding &#038; Marketing for Genre Novelists 101"},"content":{"rendered":"<h1 style=\"text-align: center;\">Course Coming Spring 2017<\/h1>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13911 size-full\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2015\/09\/Branding-Marketing-for-Novelists-101-BSOF-thumbnail.jpg\" alt=\"\" width=\"480\" height=\"270\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2015\/09\/Branding-Marketing-for-Novelists-101-BSOF-thumbnail.jpg 480w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2015\/09\/Branding-Marketing-for-Novelists-101-BSOF-thumbnail-300x169.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/h1>\n<h2>Sign up to be notified when the live version course opens again:<\/h2>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/app.getresponse.com\/view_webform_v2.js?u=Shp&amp;webforms_id=368504\" type=\"text\/javascript\"><\/script><\/p>\n<h1>Goodies<\/h1>\n<h3><span style=\"color: #000000;\">Get<\/span>\u00a0these\u00a0<strong><span style=\"color: #ff6600;\">2 Bonuses<\/span><\/strong><\/h3>\n<ul>\n<li><span style=\"color: #000000;\">The report <span style=\"color: #ff6600;\"><strong>&#8220;Top 10 Social Media Tips for Authors&#8221; <\/strong><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\">And the audio\u00a0<\/span><strong><span style=\"color: #000000;\">&#8220;How to Step Into a Marketing Mindset &amp; How to Sell Books by the Truckload on Amazon<\/span>&#8221; <\/strong><span style=\"color: #000000;\">with\u00a0Amazon expert, Penny Sansevieri.<\/span><\/li>\n<\/ul>\n<div align=\"center\">(Refresh this page if the form below doesn&#8217;t show. Optimized for the Chrome browser or mobile devises.)<br \/>\n<script src=\"https:\/\/app.getresponse.com\/view_webform_v2.js?u=Shp&amp;webforms_id=368504\" type=\"text\/javascript\"><\/script><\/p>\n<\/div>\n<hr \/>\n<h2>ABOUT THE COURSE<\/h2>\n<ul>\n<li><span style=\"color: #000000;\">What do I say on social media?<\/span><\/li>\n<li><span style=\"color: #000000;\">How do I find my audience?<\/span><\/li>\n<li><span style=\"color: #000000;\">What do I blog about?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do I even need to blog?<\/span><\/li>\n<li><span style=\"color: #000000;\">How can I market without a budget?<\/span><\/li>\n<li><span style=\"color: #000000;\">I hate social media. I don&#8217;t have the time to market myself and\/or my books.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what&#8217;s essential on your author marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nowadays, authors do more than just book marketing. We must market ourselves as a brand.<\/span><\/p>\n<p><span style=\"color: #000000;\">But authors tend to be private people. And we put so much work into our books, what do you mean we have to market ourselves, you may think?<\/span><\/p>\n<p><span style=\"color: #000000;\">You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your marketing efforts, but it&#8217;s not an overnight thing.<\/span><\/p>\n<p><span style=\"color: #000000;\">And still the most important marketing tool we have is to write a great book.<\/span><\/p>\n<p><span style=\"color: #000000;\">So, what&#8217;s an author to do?<\/span><\/p>\n<p><span style=\"color: #000000;\">In this course on <strong>Branding &amp; Marketing for Genre Novelists<\/strong>, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.<\/span><\/p>\n<p><span style=\"color: #000000;\">This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.<\/span><\/p>\n<p><span style=\"color: #000000;\">In this self-paced\/homestudy course, you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.<\/span><\/p>\n<h2><strong><span style=\"color: #000000;\">We will cover:<\/span><\/strong><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">Your core values<\/span><\/li>\n<li><span style=\"color: #000000;\">What you stand for<\/span><\/li>\n<li><span style=\"color: #000000;\">Defining your audience<\/span><\/li>\n<li><span style=\"color: #000000;\">Crafting a 1-sentence branding statement<\/span><\/li>\n<li><span style=\"color: #000000;\">Writing an author bio for your blog and social media<\/span><\/li>\n<li><span style=\"color: #000000;\">How to use one of the most important tools in marketing: the Call to Action<\/span><\/li>\n<li><span style=\"color: #000000;\">How to set up a mailing list<\/span><\/li>\n<li><span style=\"color: #000000;\">Who your Key Influencers are and why they&#8217;re important<\/span><\/li>\n<li><span style=\"color: #000000;\">The importance of launching and campaigns and the basics in how to craft one<\/span><\/li>\n<li><span style=\"color: #000000;\">Ways authors can use their blog and what to say in blogging<\/span><\/li>\n<li><span style=\"color: #000000;\">Drafting a content plan that plays to your strengths, interests, and what works<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>This live-version of this course comes with some special features:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 We&#8217;ll run a Facebook party.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\">\u2022 We&#8217;ll run a Twitter chat.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\">\u2022 We&#8217;ll have 1 live webinar.<\/span><\/p>\n<p><span style=\"color: #000000;\">Lastly, both versions &#8212; the self-paced\/homestudy course and the live version &#8212; come with:<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\">: An added bonus of an online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her.<\/span><\/p>\n<h3><span style=\"color: #000000;\">The <strong>home study\/self-paced versio<\/strong>n is now\u00a0open. Go <a href=\"http:\/\/school.bethbarany.com\/courses\/branding-for-novelists\/\" target=\"_blank\">here<\/a> to sign up for that class.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Course Coming Spring 2017 Sign up to be notified when the live version course opens again: &nbsp; Goodies Get\u00a0these\u00a02 Bonuses The report &#8220;Top 10 Social Media Tips for Authors&#8221; And the audio\u00a0&#8220;How to Step&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-13550","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding &amp; Marketing for Genre Novelists 101 &#183; 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