Summer Workshop: Branding for Novelists 2018

Do you wish your book marketing and promotions was fun and easy?

Do you want to get started on your book marketing but don't know where to begin?

Then join us for this summer hands-on workshop!

Date: June 19 - July 31, 2018

Meetings: 7 Tuesdays, 5pm PT/8pm ET

Where: Zoom meeting and private Facebook group

Cost: Free for all past students.

Yes! If you have taken the live version of this course in the past, you can take this course for free.

Yes! If you have purchased the home study course, you can take this course for free.

Yes! If you've attended my live conference workshop on branding for novelists, yes, you can attend for free.

If you're not in any of the above categories, you can purchase the home study course here for $169 and attend this workshop this summer.

(Or use this link: https://school.bethbarany.com/p/branding-for-novelists)

Purchase by June 18th and you're in. Once you buy the course, I'll contact you and invite you into the live summer workshop.

WHY AM I DOING THIS

Many writers learn in community and take action only if they have deadlines. I know I do.

So, each week of the class you'll be invited to workshop a specific aspect of your branding, and maybe more than one, and get feedback from your peers.

All live.

We also have a community of past and current students and workshop alum, Fellowship of Pen, where you can workshop each week.

Why you might need this training:

You’re coming out with your first book soon and have no idea where to start with your marketing, this course will give you a foundation and help you plan on where to start your book launch.
You’ve just been focused on writing and publishing your books and haven’t put much thought into marketing and branding; this course will be help you have a clear path to find your unique brand and how to share that with your prospective readers.

Many authors think that branding is only for big companies, but if you are a self published author or traditionally published author or hybrid author -- any author today --, then you need to be in charge of your own branding, and you can be.

With this course, you'll lay the foundation and create an action plan that makes sense for you.

Is this course a magic bullet rocketing you into bestsellerdom?

No, and there is no course that does that. Sorry. Not sorry.

It's all good old-fashioned elbow grease.

But marketing is so much easier is you know who you and what you stand for and what activities are fun -- for you.

This course isn't for people who hate marketing or begrudge it. I get it, though. If you've had bad experiences being sold to, you don't want to be one of those people.

But guess what, people love to buy! Don't you? I love it when I can purchase my favorite author's book or discover a new author through a friend's recommendation or via a blogger's book review.

When you learn branding and marketing, you then have another tool in your already impressive creative writers toolkit.

Because you're a creative writer, I know you can find a way to promote your books.

WHAT THIS COURSE DOESN'T COVER

I don't cover advertising, or how to design a site or do any other tech aspects. I will have referrals if you need them.

Any other questions about whether or not this workshop is right for you, just email me and we can chat about it.

WORKSHOP SCHEDULE:

Week 1:

You'll compile your core values and what you stand for and brainstorm what promotional marketing efforts are in alignment.

Week 2:

You'll gain clarity about your core audience, your raving fans, and collect all the ways in which what you write connects with them.

Week 3:

Now that the foundation is laid, you'll draft your author branding statement that is authentic to you and what you write, and is designed to entice and invite your ideal readers to you, your online presence, and your books.

Week 4:

You'll write your author bio to for your promotions, your blog/social media, your books, and any other promotional efforts you do, like live events or live readings.

You'll also practice one of the most important tools in marketing: the Call to Action, in a way that’s aligned with your values.

Week 5:

You'll share about your newsletter list and brainstorm your Key Influencers.

Week 6:

You'll draft a few possible book launch campaigns.

Week 7:

You'll craft a blogging plan that plays to your brand, strengths, interests, and what works for you.

Each week you'll be invited to test your ideas, get feedback, ask questions, and dig into crafting a brand that works for you, your books, and your life.

SIGN UP HERE

SIGN UP ABOVE BEFORE THE SUMMER WORKSHOP BEGINS!

Free for all past students of Branding for Novelists! Otherwise it's $169. Purchase here, then I'll contact you to get you signed up for this live summer workshop.

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