Attract Your Ideal Readers
with this
One Powerful Sentence
Did you know word of mouth still sells more books than any other promotional tool out there?
Imagine you could say one sentence to an ideal reader and they'd squeal with joy in anticipation to read your book.
Imagine that one sentence being so evocative that they’d share it among their friends to spread the word about your book.
Having a one-sentence statement about your stories that captures their essence makes it so much easier for your existing fans to spread the word to new readers.
In other words, you're giving your fans an easy way to do the promotion for you.
When you share your one-sentence -- a sort of author elevator pitch -- via an ad, social media, or in-person, your listener can become immediately curious to learn more about your stories.
A curious reader will search for your books at the bookstore. A curious reader will open those books to see if they’re good.
If your books are good, that curious reader becomes a fan. Someone who buys all your other books and tells their friends to read them, too.
Once you know your author branding statement, you can turn it into a tagline that can be used in your online promotions to immediately connect with your ideal fans.
In this special training, I’ll teach you how to attract your ideal readers and how you can increase your sales by crafting your one powerful sentence. You’ll learn to talk about your stories in a compelling, interesting, and concise way. You will learn how to create a clear message that can be passed from reader to reader and can sink into their hearts and minds.
You’ll learn the four ingredients to constructing this concise, one-sentence description of your author elevator pitch, to design a statement that easily rolls off your tongue and answers the question we receive online, at meetings, conferences, parties, and even in the grocery store checkout line: “What do you write?”
We all want avid fans, steady readers, and lots of book sales.
So, join us for this Special Training!
How to Write Your
Author Branding Statement
with Beth Barany
In this training, you’ll learn the four essential ingredients to your powerful sentence:
- The most relevant characteristics of your ideal readers
- Your genre from the perspective of the fans
- Your reader’s desired result or experience
- How you want to impact your readers
You’ll also learn:
- How to adapt your powerful sentence into a tagline
- What to do if you write in multiple genres
- How clarifying your values can power your promotions, starting with this powerful sentence
- How your branding statement can be a guide for designing your book cover, your website, and other promotional material
This webinar is for:
- Independent and traditionally published fiction authors who want to interest readers in their books.
- Novelists, short story and novella authors.
- Nonfiction writers too.
- Soon-to-be-published writers who want to prepare their author promotions now.
In this training, you can pose questions and have the opportunity for you to workshop your Author Branding Statement. This is a hands-on course!
Once you sign up, you’ll receive:
- Nearly two hours of training in video (MP4) and audio (MP3)
- A PDF containing all the slides
- A transcript of the live training
- Cheat sheets and worksheets
As always, if you have questions while you’re watching the replay, email me.
FAQ
Q: What's the difference between this webinar and the self-study course at your online school, Barany School of Fiction?
A: This training will go more in depth on how to draft your author branding statement. I do cover this piece in the larger course, Branding for Novelists, but only in 1 lesson of the 11 modules, and only in an 11-minute presentation.
If you’re looking for a course that covers all the basics of branding and promotions for novelists, including drafting your branding statement, learning how to write an author bio, how to use Calls to Action in your promotions, how to set up a mailing list, how to launch and draft campaigns, how to create a content plan, and more, then our self-study course is for you.
If you’d like to learn how to give readers a reason to come looking for you, this live training on how to write your author branding statement is exactly what you need.
Q: Will you run this training again?
A: Not for the foreseeable future.
Q: What if I can't attend live? Will there be a way to ask questions?
A: You can email me with your questions ahead of time. I'll answer them in the course or in the replay material.
If you implement your one powerful sentence that you’ll learn in this training, you’ll be…
…encouraging word of mouth by making it easy for your fans to spread the word about your books.
…making it easy for your ideal reader to try one of your books when they come across it cold.
…creating a powerful tool that can guide you in all your promotions.
Help your ideal readers find you and spread the word about your books by reserving your seat in How to Write Your Author Branding Statement today.
Happy writing,
Beth
Your Facilitator: Beth Barany
Award-winning novelist, Master NLP Practitioner and certified creativity coach for writers, Beth Barany’s courses are packed with useful hands-on information that you can implement right away.
Beth runs the Writer's Fun Zone blog, for and by creative writers, where you can download her free reports on book marketing and novel writing.
She is also the author of The Writer's Adventure Guide, Overcome Writer's Block, and Twitter for Authors.
She takes great interest in how humans learn, create, and grow, and includes all her students’ life experiences, including the ancestors, into the moment.
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