You’ve finished your book. After all the hard work, you need a great title. But writing a title is a lot different from writing a full-length novel or even a short story. Writing a title takes creativity, but it isn’t storytelling—it’s marketing. Your potential readers see a title before they see anything in chapter one, and it has to hook them. Companies spend fortunes on finding the right name for new products—names that will resonate with consumers—and so should you.